How to Increase Customer Retention for Your Online Business

How to Increase Customer Retention for Your Online Business

To conduct your business successfully and take to the next level, you should focus on a number of important things. Customer retention is one of them. It’s important to create a well-thought strategy and apply the right techniques aimed at increasing customer retention at your eCommerce business.

How to Boost Increase Customer Retention

First of all, you should remember that focusing your marketing and promotional efforts strictly on new customers isn’t enough. No one argues that you should get new customers for your business. However, if you need long-term success, you should retain existing clients, which is more important.

Getting access to the necessary working capital is another highly important issue for merchants in any industry. Reputable alternative online lenders can help you get easily approved for business funding, including a business cash advance bad credit.

According to a study by Harvard Business, businesses that increase retention rates by 5% can lead to increased profits by 25%-95%. Below you can find several important steps that can help you increase customer retention:

  1. Loyalty Programs

Loyalty programs can help you stand out from the crowd. Offer a reward, such as a discount or a free product, to customers who make frequent purchases, handled typically through a points-based system.


  1. Start Blogging

Add a blog to your website. Update it with tips on a regular basis. Also, offer your customers suggestions and other helpful articles.


  1. Use Social Media

Social media can help you engage with your customers. Have a strong social media presence. This can help your customers engage with your brand more easily. Moreover, this is a nice opportunity to make your response to your customer comments or questions more personal and concise.

  1. Send Personalized Emails

You must already have your customers’ names and email addresses. Send them personalized emails to make your relationships stronger and increase your business’s customer retention rates.

  1. Use Testimonials and Case Studies

Stories are unbelievably powerful. People are more likely to buy a product that’s recommended by fellow customers.

  1. Cross-Sell Products

Cross-selling is a fine technique to boost customer retention. Offer specific products to customers, taking into account what they’ve already purchased or shown interest in.

  1. Special Perks for Loyal Customers

People like to feel special. Prepare special perks for your loyal customers.

The ultimate goal of your business should be retaining customers. No matter you’re an online or offline business, create the right customer retention strategy to reach long-term success.


Author Bio: Business Funding expert, Nathan Hale, founded First American Merchant with his eyes set on helping the backbone of our country, small business owners. His passions include writing/producing music, and travel. First American Merchant is America’s Best business cash advance bad credit company, serving both traditional and high-risk Businesses.

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